In what way can display advertising be effective?

Digital Marketing Isn’t Just About Selling Your Products Internationally. It Can Be Used To Great Effect For Local Businesses. What Do We Mean By ‘Local Businesses’?

A business that operates from a specific geographic location A business that is within a 5km radius from the customer A business that has existed within a community for more than 5 years A business that only provides a service based product Download Google Digital Garage Certification Exam Answers (PDF)

What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’

Marketing channels Demographics Audience segmentation Group dynamics Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following is an example of a ‘call to action’ on a website?

A list of phone numbers customers can use to get in contact with you A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address An icon button that takes the customer to your social media accounts A hotline phone number […]