Which of the following is an example of a social media goal?

Which term best describes the business activity that occurs when website visitors buy products or services from you online?

E-commerce Display advertising Search engine marketing Pay per click Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following is a benefit of search advertising over display advertising?

Search ads are more likely to be clicked on Search advertising is cheaper than display advertising Search advertising allows ads to be created in multiple formats Search advertising is shown to customers who are searching for your specific terms Download Google Digital Garage Certification Exam Answers (PDF)

Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web.

Hyperlink Return link Menu bar Breadcrumb Download Google Digital Garage Certification Exam Answers (PDF)