Google Digital Garage Certification

What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’

Knowledge GlassComments Off on What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’
  • Marketing channels
  • Demographics
  • Audience segmentation
  • Group dynamics

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Google Digital Garage Certification

Analytics can give you immediate valuable information about which type of customers?

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Previous and current customers Current and future customers Previous and future customers Offline and online customers Download Google Digital Garage Certification Exam Answers (PDF)
Google Digital Garage Certification

Which term best describes the business activity that occurs when website visitors buy products or services from you online?

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E-commerce Display advertising Search engine marketing Pay per click Download Google Digital Garage Certification Exam Answers (PDF)
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When looking to advertise a new business online, what is one of the major benefits of display ads

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They are seen by everyone They have higher click-through rate They can come in many different formats They don’t cost too much to set up Download Google Digital Garage Certification Exam Answers (PDF)