What type of information can KPIs provide?

What is the first step of display retargeting?

Sourcing keywords Defining your audience Writing content Setting a call to action Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following is a benefit of display advertising over search advertising?

Display advertising is cheaper than search advertising Appearing on relevant websites offering advertising space Ads can appear at the top of search engine results pages Display ads are more likely to be clicked on Download Google Digital Garage Certification Exam Answers (PDF)

What is the best way to put your social content in front of people who don’t already follow you?

Increase your email marketing campaigns Ask people to share your content to their networks Use paid promotion to reach new audiences Put links to your social on your website Download Google Digital Garage Certification Exam Answers (PDF)