- Display advertising
- Search engine marketing
- Pay per click
Stick to what you are doing and don’t make changes The same content works across online and offline platforms Use analytics to make informed decisions Use analytics to track your customers across the Internet Download Google Digital Garage Certification Exam Answers (PDF)
Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app?
Call the customer when there is an offer they’d enjoy See where their customers are and monitor their shopping behaviours Send them offers when they enter a certain geographical area Add items to their in-app basket that you think they’d like Download Google Digital Garage Certification Exam Answers (PDF)
Which of the following best describes why approaches to writing need to be adapted for online content?
Online readers have a reduced attention span, due to being flooded with information Certain blogging platforms have a limit on the word count you can publish Online readers only like to engage with long-form pieces of content Online audiences are typically younger, so the language used needs to reflect this Download Google Digital Garage Certification Exam Answers […]