Which of the following factors should you consider when optimising your website for search engines?

Which of the following is an advantage of e-commerce?

More relaxed checkout procedure Low operational costs Minimal interaction required with the customer Segmentation of audiences Download Google Digital Garage Certification Exam Answers (PDF)

If a person adds a product to a shopping cart but then leaves the website – which of the following tactics is most likely to encourage that person to return and purchase the product?

Retargeting with a display ad encouraging newsletter sign-up Redesigning your website Creating a Facebook page for your business Retargeting with a display ad that has a discount coupon Download Google Digital Garage Certification Exam Answers (PDF)

When considering whether to have a web presence for your business, which of the following is not a major factor?

Technology Cost Scope How long you’ve been in business Download Google Digital Garage Certification Exam Answers (PDF)