Author: Knowledge Glass

HubSpot Solutions Partner Certification Answer

A colleague sends you a link to a company that they think would be a good fit for services with your organization. You start looking at the company’s website, and you notice they meet a lot of the secondary criteria of the prospect fit matrix, but they aren’t capturing leads through their website and they don’t sell something that involves a considered purchase process. Based on the prospect fit matrix, is this company a good fit for an inbound retainer?

Knowledge GlassComments Off on A colleague sends you a link to a company that they think would be a good fit for services with your organization. You start looking at the company’s website, and you notice they meet a lot of the secondary criteria of the prospect fit matrix, but they aren’t capturing leads through their website and they don’t sell something that involves a considered purchase process. Based on the prospect fit matrix, is this company a good fit for an inbound retainer?

Both the primary and secondary criteria is important in determining prospect fit, and since the company meets the majority of these, it’s a good fit. The primary criteria is the most important in determining prospect fit. Even though they meet some secondary criteria, it is unlikely to be a good fit. The company already wants […]

HubSpot Solutions Partner Certification Answer

If you have a list of former clients and a list of current, project-based clients, which lead generation strategy would be the fastest way to get started selling retainers?

Knowledge GlassComments Off on If you have a list of former clients and a list of current, project-based clients, which lead generation strategy would be the fastest way to get started selling retainers?

Looking to existing relationships Targeting by vertical Targeting by location Focusing on target accounts Download HubSpot Solutions Partner Certification Exam Answers (PDF)

HubSpot Solutions Partner Certification Answer

Which of the following is the recommended, primary use for the prospect fit matrix?

Knowledge GlassComments Off on Which of the following is the recommended, primary use for the prospect fit matrix?

Determining whether or not the prospect needs your help. Ranking and prioritizing your list of prospects. Determining whether or not the prospect will buy. Disqualifying prospects before presenting and closing. Download HubSpot Solutions Partner Certification Exam Answers (PDF)

HubSpot Solutions Partner Certification Answer

Fill in the blanks: Your _________ describes the type of person you’re targeting, whereas your _________ describes the type of company you’re targeting.

Knowledge GlassComments Off on Fill in the blanks: Your _________ describes the type of person you’re targeting, whereas your _________ describes the type of company you’re targeting.

buyer persona, target market target market, buyer persona buyer profile, target market buyer persona, qualified lead Download HubSpot Solutions Partner Certification Exam Answers (PDF)

HubSpot Solutions Partner Certification Answer

You’re talking with a prospect and you spend most of the conversation asking questions to understand their situation and to see if you can help. Which of the following guiding principles does this highlight?

Knowledge GlassComments Off on You’re talking with a prospect and you spend most of the conversation asking questions to understand their situation and to see if you can help. Which of the following guiding principles does this highlight?

Stop pitching and aim to help. Differentiate and target. Emphasize the inbound methodology. The inbound sales framework. Download HubSpot Solutions Partner Certification Exam Answers (PDF)

HubSpot Solutions Partner Certification Answer

You are at the end of the solution design and planning call with a prospect, but you don’t feel they have bought-in and are confident in your plan. What step(s) should you take?

Knowledge GlassComments Off on You are at the end of the solution design and planning call with a prospect, but you don’t feel they have bought-in and are confident in your plan. What step(s) should you take?

) Ask the prospect how they feel. Use a tie-down question such as “What do you feel least confident about?” ) Continue to move forward. When you try to close, you’ll learn whether or not they have bought-in. ) Back up in the sales process. Find out where you lost the prospect and don’t move […]

HubSpot Solutions Partner Certification Answer

You open a connect call with a target account like so, “Hi Ms. Prospect, this is John from Inbound Implementation. I saw a Huffington Post article naming your company as one of the top in your industry. Your strategy and growth are impressive. I work with companies like yours that are already doing well online, but are still struggling with converting traffic into more leads and sales. Does that sound familiar? Are you focused on lead generation?” What should you do to improve it for next time?

Knowledge GlassComments Off on You open a connect call with a target account like so, “Hi Ms. Prospect, this is John from Inbound Implementation. I saw a Huffington Post article naming your company as one of the top in your industry. Your strategy and growth are impressive. I work with companies like yours that are already doing well online, but are still struggling with converting traffic into more leads and sales. Does that sound familiar? Are you focused on lead generation?” What should you do to improve it for next time?

After you introduce yourself, ask for permission before moving forward. Be more explicit in the solutions you can provide. Find someone at the prospect’s company you know personally and reference their name. Don’t make any changes, this sound bite follows all of the best practices. Download HubSpot Solutions Partner Certification Exam Answers (PDF)