Be consistent — use the same markup for all your clients. Use a 20% markup per industry standards. Use the median average of your minimum markup and high markup. Consider a range based on your minimum markup, high markup, and value-based price. Download HubSpot Solutions Partner Certification Exam Answers (PDF)
BANT GPCT CGP, TCI, and BA The CEO test Download HubSpot Solutions Partner Certification Exam Answers (PDF)
Still accepting project-based work if the prospect can’t afford your retainer. Offering only 12-month commitments to your retainers because inbound takes time. Kicking off your engagement with a trial period to establish quick wins first. Coaching your prospect to manage inbound internally. Download HubSpot Solutions Partner Certification Exam Answers (PDF)