If you have a list of former clients and a list of current, project-based clients, which lead generation strategy would be the fastest way to get started selling retainers?

Fill in the blank: The _______ technique is an effective way to address resistance.

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Once you’ve determined your total engagement cost, what’s the best way to set your markup?

Be consistent — use the same markup for all your clients. Use a 20% markup per industry standards. Use the median average of your minimum markup and high markup. Consider a range based on your minimum markup, high markup, and value-based price. Download HubSpot Solutions Partner Certification Exam Answers (PDF)

Fill in the blank: for every dollar spent on technology, companies spend as much as _________ more on corresponding services.

As much as 2x As much as 5x As much as 10x As much as 100x Download HubSpot Solutions Partner Certification Exam Answers (PDF)