- measurable inbound targets
- the CEO test
- CGP, TCI, and BA
- SMART inbound goals
True or false? A full service inbound offering is a comprehensive set of inbound services designed to help a client meet their goals, and a lightweight service inbound offering is only one or a few services designed to help your clients begin making progress against their goals.
True False Download HubSpot Solutions Partner Certification Exam Answers (PDF)
You open a connect call with an inbound lead with the following sound bite: “Hello, this is Samantha from Inbound Pros. The reason I’m calling is that I got a note that you downloaded an ebook on content marketing from our website this morning. Does that ring a bell? I was calling to follow up and see how I might be of assistance.” What should you do next?
Based on what they downloaded, offer another content offer. Start a dialogue and ask what they were looking for help with when they downloaded your ebook. Reference their job title on LinkedIn and explain how your organization can solve their goals. Try to schedule the exploratory meeting. Download HubSpot Solutions Partner Certification Exam Answers (PDF)
A colleague sends you a link to a company that they think would be a good fit for services with your organization. You start looking at the company’s website, and you notice they meet a lot of the secondary criteria of the prospect fit matrix, but they aren’t capturing leads through their website and they don’t sell something that involves a considered purchase process. Based on the prospect fit matrix, is this company a good fit for an inbound retainer?
Both the primary and secondary criteria is important in determining prospect fit, and since the company meets the majority of these, it’s a good fit. The primary criteria is the most important in determining prospect fit. Even though they meet some secondary criteria, it is unlikely to be a good fit. The company already wants […]