- Both the primary and secondary criteria is important in determining prospect fit, and since the company meets the majority of these, it’s a good fit.
- The primary criteria is the most important in determining prospect fit. Even though they meet some secondary criteria, it is unlikely to be a good fit.
- The company already wants to work with you, and as long as a prospect meets at least one of the primary fit characteristics, they’re probably a good fit.
- A prospect must meet all of the primary and secondary criteria to be considered a good fit.
The prospect should receive tips for improving their online marketing strategy The prospect should review their marketing goals and challenges The Solutions Partner should qualify and excite the prospect The Solutions Partner should translate the prospect’s goals to inbound targets Download HubSpot Solutions Partner Certification Exam Answers (PDF)
Platforms Apps A systems administrator More disconnected tools Download HubSpot Solutions Partner Certification Exam Answers (PDF)
You open a connect call with an inbound lead with the following sound bite: “Hello, this is Samantha from Inbound Pros. The reason I’m calling is that I got a note that you downloaded an ebook on content marketing from our website this morning. Does that ring a bell? I was calling to follow up and see how I might be of assistance.” What should you do next?
Based on what they downloaded, offer another content offer. Start a dialogue and ask what they were looking for help with when they downloaded your ebook. Reference their job title on LinkedIn and explain how your organization can solve their goals. Try to schedule the exploratory meeting. Download HubSpot Solutions Partner Certification Exam Answers (PDF)