- Both the primary and secondary criteria is important in determining prospect fit, and since the company meets the majority of these, it’s a good fit.
- The primary criteria is the most important in determining prospect fit. Even though they meet some secondary criteria, it is unlikely to be a good fit.
- The company already wants to work with you, and as long as a prospect meets at least one of the primary fit characteristics, they’re probably a good fit.
- A prospect must meet all of the primary and secondary criteria to be considered a good fit.
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