Fill in the blank: for every dollar spent on technology, companies spend as much as _________ more on corresponding services.

You and your firm’s cofounder both worked in higher education for years before starting the company. You agree that because of your past experience, you want to work with clients in the same industry you’re familiar with. You feel you have the opportunity to build specialized content marketing campaigns for higher education clients and can be proactive when building lead generation campaigns. Which lead generation strategy would be the fastest way to get started selling retainers?

Looking to existing relationships Targeting by vertical Targeting by location Focusing on target accounts Download HubSpot Solutions Partner Certification Exam Answers (PDF)

You wrap up an exploratory call with a prospect and after going through CGP, TCI, and BA, you give them a score of 5 out of 10 (10 being the highest). You decide to assign the prospect more homework to see if they’re committed to inbound. Is this a good decision?

Any time a prospect scores five or below, don’t spend more time on them. De-prioritize the prospect and spend less time and effort on them. If you think they might still be a good fit, you could test the prospect’s commitment by assigning more homework. You should assign homework to all your prospects. You might […]

True or false? You need time-tracking to be able to calculate the utilization rate of your team.

True False, and it’s encouraged not to use one False, but it’s encouraged to use one Download HubSpot Solutions Partner Certification Exam Answers (PDF)