- Any time a prospect scores five or below, don’t spend more time on them.
- De-prioritize the prospect and spend less time and effort on them.
- If you think they might still be a good fit, you could test the prospect’s commitment by assigning more homework.
- You should assign homework to all your prospects. You might have missed something during the exploratory call, and the prospect could surprise you.
Still accepting project-based work if the prospect can’t afford your retainer. Offering only 12-month commitments to your retainers because inbound takes time. Kicking off your engagement with a trial period to establish quick wins first. Coaching your prospect to manage inbound internally. Download HubSpot Solutions Partner Certification Exam Answers (PDF)
With an 80% utilization rate and a 30% overhead on a $24/hour salary, your new hourly cost would be (in USD):
$23/hour $39/hour $50/hour $144/hour Download HubSpot Solutions Partner Certification Exam Answers (PDF)
You and your firm’s cofounder both worked in higher education for years before starting the company. You agree that because of your past experience, you want to work with clients in the same industry you’re familiar with. You feel you have the opportunity to build specialized content marketing campaigns for higher education clients and can be proactive when building lead generation campaigns. Which lead generation strategy would be the fastest way to get started selling retainers?
Looking to existing relationships Targeting by vertical Targeting by location Focusing on target accounts Download HubSpot Solutions Partner Certification Exam Answers (PDF)