- Any time a prospect scores five or below, don’t spend more time on them.
- De-prioritize the prospect and spend less time and effort on them.
- If you think they might still be a good fit, you could test the prospect’s commitment by assigning more homework.
- You should assign homework to all your prospects. You might have missed something during the exploratory call, and the prospect could surprise you.
BANT GPCT CGP, TCI, and BA The CEO test Download HubSpot Solutions Partner Certification Exam Answers (PDF)
A colleague sends you a link to a company that they think would be a good fit for services with your organization. You start looking at the company’s website, and you notice they meet a lot of the secondary criteria of the prospect fit matrix, but they aren’t capturing leads through their website and they don’t sell something that involves a considered purchase process. Based on the prospect fit matrix, is this company a good fit for an inbound retainer?
Both the primary and secondary criteria is important in determining prospect fit, and since the company meets the majority of these, it’s a good fit. The primary criteria is the most important in determining prospect fit. Even though they meet some secondary criteria, it is unlikely to be a good fit. The company already wants […]
Fill in the blank: a mid-sized business today uses more than _________ pieces of software and works with at least five different service providers to cover their full customer experience.
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