- True — the prospect is going to be purchasing a HubSpot license, so they should see what they are getting for their money.
- True — the prospect needs to see all the HubSpot tools so they can pick and choose which ones they’d like you to focus on in your services retainer.
- False — showing prospects the HubSpot software might derail the conversations to revolve around budget.
- False — it’s generally a good idea, but not always. The prospect is ultimately buying your services and your ability to deliver.
To make it easier to grow with HubSpot To partner with HubSpot To connect with customers and partners To help all partners sell marketing services Download HubSpot Solutions Partner Certification Exam Answers (PDF)
You open a connect call with a target account like so, “Hi Ms. Prospect, this is John from Inbound Implementation. I saw a Huffington Post article naming your company as one of the top in your industry. Your strategy and growth are impressive. I work with companies like yours that are already doing well online, but are still struggling with converting traffic into more leads and sales. Does that sound familiar? Are you focused on lead generation?” What should you do to improve it for next time?
After you introduce yourself, ask for permission before moving forward. Be more explicit in the solutions you can provide. Find someone at the prospect’s company you know personally and reference their name. Don’t make any changes, this sound bite follows all of the best practices. Download HubSpot Solutions Partner Certification Exam Answers (PDF)
You’re about to close your exploratory call. Based on what you’ve learned from the prospect, they are a great fit for working with your organization and they seem excited about inbound marketing. The CEO of the company asks you to create a proposal for their team because they couldn’t all be on the call. What should you do?
Because they seem like a good fit for your organization and for an inbound retainer, agree to create the proposal. Instead of a proposal, offer to set up another exploratory call at a time when the rest of the team can meet. Suggest that you schedule a solution design and planning call instead so that […]