True or false? To use the prospect fit matrix, you must have a conversation with the prospect first.

A colleague sends you a link to a company that they think would be a good fit for services with your organization. You start looking at the company’s website, and you notice they meet a lot of the secondary criteria of the prospect fit matrix, but they aren’t capturing leads through their website and they don’t sell something that involves a considered purchase process. Based on the prospect fit matrix, is this company a good fit for an inbound retainer?

Both the primary and secondary criteria is important in determining prospect fit, and since the company meets the majority of these, it’s a good fit. The primary criteria is the most important in determining prospect fit. Even though they meet some secondary criteria, it is unlikely to be a good fit. The company already wants […]

During the exploratory call, you ask the prospect, “Have you considered doing more of what you’re already doing today as a way of reaching your goals?” What are you trying to uncover with this question?

The prospect’s cost of inaction The prospect’s need The prospect’s timing The prospect’s plan Download HubSpot Solutions Partner Certification Exam Answers (PDF)

In the first step of defining your inbound service offering, you must choose whether your firm is a/an:

Expert or Generalist Specialist or Growth Primary or Secondary Alpha or Beta Download HubSpot Solutions Partner Certification Exam Answers (PDF)