In the first step of defining your inbound service offering, you must choose whether your firm is a/an:

A colleague sends you a link to a company that they think would be a good fit for services with your organization. You start looking at the company’s website, and you notice they meet a lot of the secondary criteria of the prospect fit matrix, but they aren’t capturing leads through their website and they don’t sell something that involves a considered purchase process. Based on the prospect fit matrix, is this company a good fit for an inbound retainer?

Both the primary and secondary criteria is important in determining prospect fit, and since the company meets the majority of these, it’s a good fit. The primary criteria is the most important in determining prospect fit. Even though they meet some secondary criteria, it is unlikely to be a good fit. The company already wants […]

True or false? When running a solution design and planning call, you should develop at least one plan for each inbound target: visitors, leads, and customers.

True False Download HubSpot Solutions Partner Certification Exam Answers (PDF)

Because of the proliferation of disconnected tools, what do companies end up investing in?

Platforms Apps A systems administrator More disconnected tools Download HubSpot Solutions Partner Certification Exam Answers (PDF)