In the first step of defining your inbound service offering, you must choose whether your firm is a/an:

During the exploratory call, you ask the prospect, “Have you considered doing more of what you’re already doing today as a way of reaching your goals?” What are you trying to uncover with this question?

The prospect’s cost of inaction The prospect’s need The prospect’s timing The prospect’s plan Download HubSpot Solutions Partner Certification Exam Answers (PDF)

What is the recommended approach to translating a prospect’s goals into measurable targets?

Assign homework so you already have this information before the call. Conduct the meeting over video to make it a more personal experience. Wait to cover measurable targets until the prospect has your proposal to encourage them to close. Do the exercise via a whiteboard or spreadsheet to run through different scenarios. Download HubSpot Solutions […]

True or false? When translating goals to inbound targets, it’s best to focus on increasing your client’s close rates. Getting new customers is ultimately what your client will care about, so this will resonate most.

True False Download HubSpot Solutions Partner Certification Exam Answers (PDF)