- buyer persona, target market
- target market, buyer persona
- buyer profile, target market
- buyer persona, qualified lead
You open a connect call with an inbound lead with the following sound bite: “Hello, this is Samantha from Inbound Pros. The reason I’m calling is that I got a note that you downloaded an ebook on content marketing from our website this morning. Does that ring a bell? I was calling to follow up and see how I might be of assistance.” What should you do next?
Based on what they downloaded, offer another content offer. Start a dialogue and ask what they were looking for help with when they downloaded your ebook. Reference their job title on LinkedIn and explain how your organization can solve their goals. Try to schedule the exploratory meeting. Download HubSpot Solutions Partner Certification Exam Answers (PDF)
BANT GPCT CGP, TCI, and BA The CEO test Download HubSpot Solutions Partner Certification Exam Answers (PDF)
Determining whether or not the prospect needs your help. Ranking and prioritizing your list of prospects. Determining whether or not the prospect will buy. Disqualifying prospects before presenting and closing. Download HubSpot Solutions Partner Certification Exam Answers (PDF)