HubSpot Sales Enablement Certification

What Is The Relationship Between Personas And Jobs To Be Done?

Personas identify the type of person you should sell to, and jobs describes what you can help them do. Personas and jobs are two different methods of arriving at the same information. Personas identify the people you should sell to, and jobs identifies the people you should hire. Personas are for marketing, and jobs is […]

HubSpot Sales Enablement Certification

If Your Website Doesn’t Have Much Content To Attract Visitors, Which Of The Following Would Be The Best Content To Create First?

Articles that answer sales-related questions, such as how much your product costs. An “About Us”? page that describes the history of your company. General interest pieces that have broad appeal to your persona, even if the topics aren’t closely related to your product. All of the above. Download HubSpot Sales Enablement Certification Exam Answers (PDF)

HubSpot Sales Enablement Certification

All Of The Following Are Benefits Of Involving Content In Your Sales Process EXCEPT:

Content enables your sales team to charge more for your product. Content makes it easier for your sales team to address common concerns. Content increases the amount of value your sales team provides to their prospect. Content reduces the amount of time it takes sales to answer questions. Download HubSpot Sales Enablement Certification Exam Answers […]