- Personas identify the type of person you should sell to, and jobs describes what you can help them do.
- Personas and jobs are two different methods of arriving at the same information.
- Personas identify the people you should sell to, and jobs identifies the people you should hire.
- Personas are for marketing, and jobs is for sales.
Evaluate This Hero Statement: Super Veggie Juice Co. Is A Hero To People Who Want To Eat Healthy But Don’t Have The Time To Cook And Eat Vegetables.
The persona isn’t specific enough. The job to be done isn’t specific enough. Both A and B. No change needed Download HubSpot Sales Enablement Certification Exam Answers (PDF)
After Creating Your Hero Statement, You Identify A Type Of Person Who Is Interested In Your Product That You Can’t Be A Hero To. What Should You Do For These People?
Make it clear early on that your product isn’t a good fit for them. Accept their business and serve them as well as you can. Modify your product to do both jobs. Ignore them and focus on your target buyers Download HubSpot Sales Enablement Certification Exam Answers (PDF)
By interviewing individual customers. By sending out a survey to some of your customers. By researching similar products online. By bringing your marketing and sales teams together to brainstorm possible jobs. Download HubSpot Sales Enablement Certification Exam Answers (PDF)