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HubSpot Sales Enablement Certification

What Is The Difference Between An Ideal Customer Profile And A Buyer Persona?

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An ideal customer profile broadly describes your target market, and personas describe the types of people in that market. Ideal customer profiles are used primarily by marketing, and personas are used primarily by sales. An ideal customer profile should include jobs to be done, and a buyer persona includes only demographic information. All of the […]
HubSpot Sales Enablement Certification

Which of the following is an example of a formal job story?

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As a founder, when my company has grown beyond my ability to control it, I want to learn the strategies and design the playbooks that will help me guide the growth of my company, so that I can double the size of my company in the next three to five years. It was my anniversary, […]
HubSpot Sales Enablement Certification

In Most Companies, Which Department Produces The Most Content?

Knowledge Glass

Sales Marketing Legal None of the above Download HubSpot Sales Enablement Certification Exam Answers (PDF)