How Many Customers Do You Need To Interview In Order To Develop A High Quality Buyer Persona?

Which Of The Following Is The BEST Way To Uncover The Job That People Hire Your Product To Do?

By interviewing individual customers. By sending out a survey to some of your customers. By researching similar products online. By bringing your marketing and sales teams together to brainstorm possible jobs. Download HubSpot Sales Enablement Certification Exam Answers (PDF)

What Does A Sales And Marketing Service-Level Agreement (SLA) Require Marketing To Do?

Provide sales with a certain number of qualified leads. Produce a certain amount of content. Attract a certain number of visitors. Nothing — the SLA outlines the service sales will provide to marketing. Download HubSpot Sales Enablement Certification Exam Answers (PDF)

Evaluate This SLA: Marketing Will Generate 250 Qualified Leads Each Month, And Sales Will Convert 50 Of Those Leads Into Customers.

This SLA’s requirements focus on the wrong activities. This SLA’s requirements aren’t specific enough. This SLA is missing a requirement. No change needed. Download HubSpot Sales Enablement Certification Exam Answers (PDF)