True Or False? Content Should Be A Part Of Every Step In Your Sales Process.

You Tell Your Executive Team That Your Company Should Have A Content Manager, And They Ask, “Can’t Someone Take That On As A Side Project?”? How Should You Respond?

“That’s a good way to start, but we should put a plan in place for expanding the role into a full-time duty.”? “Yes, that would be best. Content management isn’t a full-time job.”? “No, if we can’t have a full-time content manager, we may as well not have a content manager at all.”? “Yes, but only if it’s a member of […]

What Is The Purpose Of Smarketing Meetings?

To have marketing and sales come together to identify and solve problems. To have marketing and sales come together to report on progress toward meeting the requirements of their SLA. To have marketing and sales come together to recognize high achievers and reward good work. To have marketing brainstorm ideas for better serving the sales […]

Which Of The Following Is NOT A Benefit Of Implementing A Sales And Marketing Service-Level Agreement (SLA)?

A single leadership team over sales and marketing. Increased accountability between sales and marketing. Increased alignment between sales and marketing. Clearer goals for sales and for marketing. Download HubSpot Sales Enablement Certification Exam Answers (PDF)