- Articles that answer sales-related questions, such as how much your product costs.
- An “About Us”? page that describes the history of your company.
- General interest pieces that have broad appeal to your persona, even if the topics aren’t closely related to your product.
- All of the above.
If You Find Yourself With A Lot Of Poor-Fit Leads, All Of The Following Are Good Ways To Solve This Problem EXCEPT:
Send the leads to sales for further qualification. Look for bad-lead sources and turn them off. Revisit your ideal buyer profile and make your definition of “fit”? less stringent. Find ways to improve the messaging in your marketing content. Download HubSpot Sales Enablement Certification Exam Answers (PDF)
Sales should be involved in content creation on an ongoing basis. Sales should be involved in identifying the content that needs to be created but not in creating it. Sales may be involved in the early stages of your content creation efforts, but once your sales enablement strategy is fully implemented, marketing should be able […]
Provide sales with a certain number of qualified leads. Produce a certain amount of content. Attract a certain number of visitors. Nothing — the SLA outlines the service sales will provide to marketing. Download HubSpot Sales Enablement Certification Exam Answers (PDF)