- Content enables your sales team to charge more for your product.
- Content makes it easier for your sales team to address common concerns.
- Content increases the amount of value your sales team provides to their prospect.
- Content reduces the amount of time it takes sales to answer questions.
All Of The Following Are Reasons To Implement Technology As Part Of Your Sales Enablement Strategy EXCEPT:
To replace your processes. To provide visibility across teams. To measure the outcomes of your strategy. To automate parts of your strategy. Download HubSpot Sales Enablement Certification Exam Answers (PDF)
If You Find Yourself With A Lot Of Poor-Fit Leads, All Of The Following Are Good Ways To Solve This Problem EXCEPT:
Send the leads to sales for further qualification. Look for bad-lead sources and turn them off. Revisit your ideal buyer profile and make your definition of “fit”? less stringent. Find ways to improve the messaging in your marketing content. Download HubSpot Sales Enablement Certification Exam Answers (PDF)
If The Leads Your Marketing Team Produces Are Consistently Low Quality, Which Of The Following Is The BEST Way To Improve Your Lead Quality?
Optimize your messaging to stop attracting the wrong people. Lower your lead qualification standards. Nurture the leads until they’re a better fit. Generate a higher number of leads so that more good-fit leads will be brought in. Download HubSpot Sales Enablement Certification Exam Answers (PDF)