You Should Do All Of The Following Activities During The Connect Phase Of Your Inbound Sales Strategy EXCEPT:

What Is The Buyer Doing During The Consideration Stage Of Their Buying Journey?

Identifying a challenge they’re experiencing or an opportunity they want to pursue. Considering the pros and cons of using your solution. Evaluating different approaches or methods available to help them with a challenge or opportunity they’ve decided to address. Trying to choose a specific solution within a chosen solution category. Download HubSpot Inbound Sales Certification […]

What Should A Business-To-Business Salesperson Do If Their Website Gets Multiple Anonymous Visits From A Single Company?

Improve their website’s lead-capture tools Monitor the situation but wait for the company to initiate contact Call the company and offer to help Send a LinkedIn invite to the most likely buyer at the company Download HubSpot Inbound Sales Certification Exam Answers (PDF)

What Is The Difference Between Ideal Customer Profiles And Buyer Personas?

Ideal customer profiles are for business-to-business sales teams, while buyer personas are for sales teams that sell directly to consumers. Ideal customer profiles broadly describe a target market, while buyer personas define specific sorts of people in that market. Ideal customer profiles describe your existing customers, while buyer personas are based on your leads and prospects. Ideal […]