- To help the buyer define their goals and challenges.
- To help the buyer understand the different ways they might address a goal or challenge.
- To convince the buyer to buy your product or service.
- To help the buyer weigh the pros and cons of your solution relative to other options.
Here’s A Paragraph From A Recap Email. “You Mentioned That You Need To Get Into A Larger Space, But You Have A Lot Of Specialized Equipment That Can’t Be Moved Easily. Your Best Plan Is To Hire A Moving Company, But You’re Worried That The Equipment Will Get Damaged Or Miscalibrated In The Move.” Which Part Of The Explore Phase Does It Accomplish?
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Identifying a challenge they’re experiencing or an opportunity they want to pursue. Becoming aware of the ways your solution can help them. Evaluating different approaches or methods available to help them with a challenge or opportunity they’ve decided to address. Trying to choose a specific solution within a specific solution category. Download HubSpot Inbound Sales […]
Persuade the buyer to shorten their buying timeline. Generate a response of any kind from the buyer. Help the buyer make progress in defining or solving their problem. Move the buyer into the next stage of the buyer’s journey. Download HubSpot Inbound Sales Certification Exam Answers (PDF)