- Explore your lead’s goals and challenges.
- Guide your lead toward the right conclusion, even if that’s not to buy from you.
- Explore the ways your product or service can help your lead achieve their goals or overcome their challenges.
- Position yourself as an expert who can help your lead sort through their goals and challenges.
You Should Do All Of The Following Activities During The Advise Phase Of Your Inbound Sales Strategy EXCEPT:
Deliver a presentation explaining how you’re uniquely positioned to help the buyer achieve their goals. Help the buyer connect your company’s broad positioning to their specific goals and challenges. Provide the buyer with case studies and general information about your company. Ask the buyer to buy your product or service. Download HubSpot Inbound Sales Certification […]
Help the buyer define their goals and challenges. Help the buyer understand the different ways they might address a goal or challenge. Convince the buyer to buy your product or service. Help the buyer weigh the pros and cons of your solution relative to other options. Download HubSpot Inbound Sales Certification Exam Answers (PDF)
Identifying a challenge they’re experiencing or an opportunity they want to pursue. Becoming aware of the ways your solution can help them. Evaluating different approaches or methods available to help them with a challenge or opportunity they’ve decided to address. Trying to choose a specific solution within a specific solution category. Download HubSpot Inbound Sales […]