- Explore your lead’s goals and challenges.
- Guide your lead toward the right conclusion, even if that’s not to buy from you.
- Explore the ways your product or service can help your lead achieve their goals or overcome their challenges.
- Position yourself as an expert who can help your lead sort through their goals and challenges.
A buyer who needs extra encouragement before they commit to buying A lead who has expressed interest in your product but hasn’t committed to a timeline for buying A person who buys a product without speaking with a sales representative Someone who is a good fit for your offering but isn’t looking to buy right […]
Voicemails should be less than 15 seconds and emails should be less than 200 words. It varies. If you have a lot of relevant information you have to share, your messages will be longer. As long as they need to be to communicate your value proposition. As long as possible. Increasing the amount of information […]
An anonymous website visitor A person who buys a product without speaking with a sales rep A lead who requests a product demonstration A person who has visited your website and identified themselves in some way Download HubSpot Inbound Sales Certification Exam Answers (PDF)