Which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase?

Hiro’s construction client wants to reach people who’ve shown an interest in purchasing a home. Which Intent audience solution should Hiro recommend?

Life Events audience Customer Match audience Buy Habits audience New Changes audience Download Google Ads Video Certification Exam Answers (PDF)

YouTube can help advertisers achieve three important business outcomes: awareness, consideration, and action. Which is a result driven by a YouTube advertising campaign to achieve action?

Unique reach Ad recall Online conversions Purchase intent Download Google Ads Video Certification Exam Answers (PDF)

What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)

Ads that include the product on-screen had higher ad recall. Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible. Ads with a person speaking directly to camera had lower ad recall. Text slides, subtitles, and voiceovers are associated with higher brand awareness. Six-second ads on YouTube […]