Which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase?

Following the ABCD framework, what’s one way to attract viewers and give them a reason to watch an ad?

Invest in high-end camera systems to shoot video ad segments. Use bright colors and loud noises to capture attention in the first five seconds. Hire a professional writer to craft the scripts for your YouTube campaigns. Front-load the story arc by opening the ad with impact and grabbing their attention. Download Google Ads Video Certification Exam Answers (PDF)

What’s a key benefit of TrueView for reach?

It helps advertisers maximize views. Its billing method is based on cost-per-view (CPV). It optimizes for impressions instead of views. It’s billed if the viewer watches 30 seconds of the ad. Download Google Ads Video Certification Exam Answers (PDF)

Yvette’s YouTube advertising client owns a boutique offering an exclusive line of designer handbags. She’d like to drive purchases of these handbags using YouTube. Which YouTube format would Yvette recommend to her client?

Sponsored Cards TrueView for Action Non-Skippable Video Overlay Video Download Google Ads Video Certification Exam Answers (PDF)