Which of the following is NOT one of the characteristics a website must have in order to create a good user experience?

Why is a content audit useful?

It shows you how many conversions you’re getting. It shows you how qualified your leads are. It shows you where the holes in your content are. It shows you how authoritative your site is Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

An automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing?

A personalized subject line in the email. A smart CTA in the email to show different wording to visitors. A smart form on the landing page to ask different questions of visitors who come from the email. A personalization token on the landing page that displays the first name of visitors who come from the […]

Your customer Nina is returning to your website. Which messaging option would be the most helpful to Nina?

“Welcome back! Check out our latest blog post.” “Hi Nina! Ready for a demo with our team?” “Need some help, Nina? Click to contact our support team.” “Request a free trial here.” Download Hubspot Contextual Marketing Certification Exam Answers (PDF)