Which of the following is NOT one of the characteristics a website must have in order to create a good user experience?

How can you ensure that your website stays visually consistent?

Create a stylesheet. Create a style guide. Leave it in the hands of your designer. You shouldn’t – each page should have a different style Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

Your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana have more of an impact on visitors?

Segmentation by organic search Segmentation by lifecycle stage Segmentation by paid campaign Segmentation by buyer persona Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

How can contextual marketing help to make your website more accessible for your visitors?

It can’t – contextual marketing should be limited to your targeted emails and not placed on your website. It will generate an individual navigation menu for each visitor. You can add in personalization tokens to help guide the visitor through each page. You can offer the visitor relevant content upfront instead of making them search […]