What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)

Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

2.5 5 4.5 2.51 The correct answer is: 2.51

How does automating your bid contribute to a successful Google Ads campaign?

Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent. Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction. The customer journey has become more direct, so setting bids should be based on general user behavior. Cross-referencing data with context to establish intent […]

You manage marketing for a small business on a tight budget and you need to drive as many conversions as possible. In which two ways can Google Ads help? Select 2 Correct Responses

Google has Smart Bidding strategies to help you maximize conversions at your average daily budget goals. Google’s planning, campaign setup, and optimization tools can help set an average daily budget for your goals. Google can help you set a fixed daily budget to align with your marketing goals and maximize your performance. Google can automatically […]