What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)

Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize her Google Ads campaign results. What’s Google’s recommendation about extensions?

Use no more than two extensions per campaign or ad group. Use at least five extensions and add only to ad groups. Use ad extensions only when advertising the service industry. Use at least three extensions in each campaign or ad group. Download Google Ads Search Certification Exam Answers (PDF)

Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?

Remove ad extensions. Create a helpful, relevant landing page for the ad. Reduce the number of words in the ad. Control user signals and attributes. Download Google Ads Search Certification Exam Answers (PDF)

You recently launched a new product called the Awesome Chair. Your goal is to generate more traffic through Google Ads but you only want to attract traffic from searches for the product name. How can you attract search traffic for Awesome Chair product name queries only?

Phrase match will attract search traffic for product name queries only. Keyword targeting will attract search traffic for product name queries only. Broad match will attract search traffic for product name queries only. Exact match will attract search traffic for product name queries only. The correct answer is: Exact match will attract search traffic for […]