Google Ads Search Certification Answers

You recently launched a new product called the Awesome Chair. Your goal is to generate more traffic through Google Ads but you only want to attract traffic from searches for the product name. How can you attract search traffic for Awesome Chair product name queries only?

Sara TaylorComments Off on You recently launched a new product called the Awesome Chair. Your goal is to generate more traffic through Google Ads but you only want to attract traffic from searches for the product name. How can you attract search traffic for Awesome Chair product name queries only?
  • Phrase match will attract search traffic for product name queries only.
  • Keyword targeting will attract search traffic for product name queries only.
  • Broad match will attract search traffic for product name queries only.
  • Exact match will attract search traffic for product name queries only.

The correct answer is:

  • Exact match will attract search traffic for product name queries only.

 

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Google Ads Search Certification Answers

You’re a marketing executive at an airline company and have been asked to plan your company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you?

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Performance Planner integrates with other budgeting software, such as QuickBooks. Performance Planner forecasting is powered by billions of Google searches conducted each week. Performance Planner will help you identify funds from other operational budgets to allocate to marketing. Performance Planner leverages machine learning for forecasting. The correct answer is: Performance Planner forecasting is powered by […]
Google Ads Search Certification Answers

Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

Knowledge Glass

Location targeting is not decided by machine learning. Machine learning will choose an ad schedule for campaigns without her input. Machine learning will choose the keywords used to serve her ads to users. Machine learning helps her set the appropriate bid for each and every auction. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

Sara Taylor

2.5 5 4.5 2.51 The correct answer is: 2.51