Google Ads Search Certification Answers

You recently launched a new product called the Awesome Chair. Your goal is to generate more traffic through Google Ads but you only want to attract traffic from searches for the product name. How can you attract search traffic for Awesome Chair product name queries only?

Sara TaylorComments Off on You recently launched a new product called the Awesome Chair. Your goal is to generate more traffic through Google Ads but you only want to attract traffic from searches for the product name. How can you attract search traffic for Awesome Chair product name queries only?
  • Phrase match will attract search traffic for product name queries only.
  • Keyword targeting will attract search traffic for product name queries only.
  • Broad match will attract search traffic for product name queries only.
  • Exact match will attract search traffic for product name queries only.

The correct answer is:

  • Exact match will attract search traffic for product name queries only.

 

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Google Ads Search Certification Answers

You’re a marketing executive at an airline company and have been asked to plan your company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you?

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Performance Planner integrates with other budgeting software, such as QuickBooks. Performance Planner forecasting is powered by billions of Google searches conducted each week. Performance Planner will help you identify funds from other operational budgets to allocate to marketing. Performance Planner leverages machine learning for forecasting. The correct answer is: Performance Planner forecasting is powered by […]
Google Ads Search Certification Answers

What is one way that Performance Planner helps businesses increase sales?

Sara Taylor

By providing a discount on all ads after purchasing a license By choosing ad types that your target demographic finds most appealing By relying on customer feedback for optimal ad placement By maximizing the number of conversions for a spend scenario The correct answer is: By maximizing the number of conversions for a spend scenario.
Google Ads Search Certification Answers

What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

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A / B testing Google Ads are updated automatically Click-through rate averages require planning Auctions fluctuate all the time Download Google Ads Search Certification Exam Answers (PDF)