Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

A Search ad’s auction-time ad quality is affected by three factors. What are they? Select 3 Correct Responses

Ad relevance affects auction-time ad quality. Bidding strategy affects auction-time ad quality. Ad landing page experience affects auction-time ad quality. Expected clickthrough rate affects auction-time ad quality. Ad Rank affects auction-time ad quality. The correct answer is: Ad relevance affects auction-time ad quality. Ad landing page experience affects auction-time ad quality. Expected clickthrough rate affects […]

Mario owns a store that sells skateboard equipment. Mario understands that people are most likely to notice his headline text in a text ad. What should Mario include in his headline?

A phone number where customers can contact him Messaging that includes “Click Here!” The physical address of his store At least one of his keywords Download Google Ads Search Certification Exam Answers (PDF)

You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.)

Changing the ad’s call-to-action statement. Posting transparency statements on the website. Selecting only relevant languages in campaign setup. Selecting distinct geographic areas. Rewriting the landing page for clarity. Download Google Ads Search Certification Exam Answers (PDF)