Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?

The recommendations are tailored to the specific account. The recommendations only apply to select keywords. The recommendations provide general insight from Google. The recommendations are created by higher-level account executives. Download Google Ads Search Certification Exam Answers (PDF)

Jennifer’s company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google Search campaign provide Jennifer?

Her materials will display at the top in organic search results. Her ads are likely to appear when a user is visiting a competitor’s website. Her ads may appear when a user is likely to be interested in her product. She can instantly have a social media presence with ads. Download Google Ads Search Certification […]

What two keywordless campaign types can marketers utilize if their goal is to drive incremental reach? Select 2 Correct Responses

Expanded text ads can help achieve this goal. Responsive search ads can help achieve this goal. Dynamic Search Ads can help achieve this goal. Performance Max can help achieve this goal. The correct answer is: Dynamic Search Ads can help achieve this goal. Performance Max can help achieve this goal.