How many followers do they have on social media? Do they work in the office or remotely? Do they have experience in your industry or with a similar business? Are they willing to work for free initially? The correct answer is: Do they have experience in your industry or with a similar business?
What are the two types of online communities?
Interest-driven and influencer-driven Product-focused and service-focused Shared-interest and information Public and private The correct answer is: Public and private.
You’re part of a team at your company that’s responsible for setting up an online community. While creating the strategy, one of your colleagues argues that considering an exit plan is unnecessary and a waste of time. How do you respond?
Agree with them, focusing energy on building the community instead. Suggest that an exit plan isn’t necessary if the community remains small and easily manageable. Argue that an exit plan is a critical part of the strategy, as it helps prepare for potential changes in the future, including dissolution of the community if necessary. Suggest […]
What is one of the key performance indicators (KPIs) for measuring the success of an online community?
Number of community moderators Geographical location of most members Number of non-active members Number of members The correct answer is: Number of members.
You’re in a meeting with your marketing team discussing the performance of your company’s social media community. A new team member suggests tracking the company’s profit margin as a key performance indicator (KPI) for the social media community. How do you respond?
Agree, detailing a plan to correlate profit margins directly with social media activities. Explain that while company profit margin is important, it’s not a direct KPI for a social media community. Instead, focus should be on indicators like number of members, engagement metrics, and referral traffic. Suggest that a one-track approach is best, proposing that […]
Which of the following is NOT a reason why a business might build a social media community?
Supporting existing business or marketing efforts Counteracting negative reviews Increasing the owner’s social media following Identifying passionate fans The correct answer is: Increasing the owner’s social media following.
Fill in the blank: If you’re not prepared to invest time and energy into regular engagement with your community, you won’t be able to reap the benefits of ______________.
content conversation user-generated content community autonomy brand promotion The correct answer is: user-generated content.
What should a brand consider if it’s unsure whether to create a community or if it lacks the resources for a community team?
Abandoning the community idea altogether Reducing the scale of the community Aligning with or partnering with existing communities Paying influencers to run the community The correct answer is: Aligning with or partnering with existing communities.
In the context of digital advertising, what are third-party cookies?
Cookies set by the website owner to track user activity Cookies used to enhance the user experience on a website Essential cookies necessary for websites to operate Tracking codes placed on a web visitor’s computer by another website other than your own The correct answer is: Tracking codes placed on a web visitor’s computer by […]
As a digital marketing manager, you’re in a meeting discussing user data and privacy on your company’s website. A colleague voices concern that first-party cookies are often seen as non-essential and a breach of privacy. How do you respond?
Clarify that first-party cookies, while they do collect user data, are essential for a functional, personalized user experience and are generally seen as more privacy-friendly than third-party cookies. Suggest a strategy to enhance user trust, advocating for a complete halt on using cookies of any kind and emphasizing the promise of user privacy over website […]