Google Ads Search Certification Answers

Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.) Select All Correct Responses

Sara TaylorComments Off on Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.) Select All Correct Responses
  • Conversion rate
  • Ad dimensions
  • Bid amount
  • Ad relevance
  • Ad landing page experience

The correct answer is:

  • Ad relevance
  • Ad landing page experience

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Google Ads Search Certification Answers

Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results?

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Someone who has heard of his company’s business but never visited the company’s website Someone who has added items to a shopping basket on his company’s website but then abandoned it Someone who has seen his company’s ads but never clicked on them Someone who has visited numerous similar websites Download Google Ads Search Certification […]
Google Ads Search Certification Answers

Of the different things users want to get out of their search queries, what two things do assets provide? Select 2 Correct Responses

Sara Taylor

Assets provide product and service comparisons. Assets provide information that’s relevant. Assets provide attractive imagery. Assets provide information based on their moment. The correct answer is: Assets provide information that’s relevant. Assets provide information based on their moment.
Google Ads Search Certification Answers

Your client is new to Google Ads and is trying to understand the basics of Google Search ads. Which components would you highlight for your client as the foundation of Google Search ads?

Sara Taylor

You’d highlight queries, the ad formats, and keywords. You’d highlight AI capabilities, bid strategies, and creatives. You’d highlight queries, marketing goals, and Search ads. You’d highlight targeting, ad formats, and bid strategies. The correct answer is: You’d highlight targeting, ad formats, and bid strategies.