What are the two current keywordless campaign types that marketers can use to drive incremental reach? Select 2 Correct Responses

Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business?

His ad may appear when people research similar installation options. His ads will be shown at random, thereby generating new cold leads. His ads will be displayed on related industry websites. His website will appear higher in organic ranking. Download Google Ads Search Certification Exam Answers (PDF)

Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?

To find how close her campaign is from potential ideal results To judge the popularity of her website compared to others To compare the efficacy of her ad text creative with that of other ads To understand the network performance of her website The correct answer is: To find how close her campaign is from […]

Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?

Tagline, AMP, Characters Headline, URL, Description Beacon, Tag, Conversion Headline, Descriptor, Image Download Google Ads Search Certification Exam Answers (PDF)