What are the two current keywordless campaign types that marketers can use to drive incremental reach? Select 2 Correct Responses

You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the Ad Rank of the ad so it gets more exposure. What action should improve the ad relevance?

Adding more negative keywords. Improving the navigation of the landing page. Highlighting product uniqueness. Focusing on connecting to a wider audience. The correct answer is: Adding more negative keywords.

Maria has been told that she should use the Performance Planner on a monthly basis.  Why should she do so?

To check for status issues To review new keyword opportunities To react to ever-changing external factors To analyze demographic performance Download Google Ads Search Certification Exam Answers (PDF)

What are three benefits of opting-in to apply recommendations automatically?

Your implementation of responsive search ads will be automatic. You can opt in without having to add more budget. Your opting into Smart Bidding will happen automatically. You’ll be adding best practices to your Google Ads accounts routinely. Your campaign performance will improve. The correct answer is: You can opt in without having to add […]