What are the two current keywordless campaign types that marketers can use to drive incremental reach? Select 2 Correct Responses

Match each ad extension with the benefit it brings to a user’s ad experience.

Structured snippet extensions Call extensions Callout extensions Sitelink extensions Allowing mobile users to directly call a business (2) Directing users to specific pages of a website (4) Highlighting value-adding attributes of the business, products, or services to users (3) Describing features of a specific product or range of products or services offered by the business before users […]

Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?

More online sales through Reggie’s online store. Getting more customers to learn about his products. More followers on the store’s social media presence. Email sign-ups from people interested in a healthy lifestyle. The correct answer is: Getting more customers to learn about his products.

What is the advantage of automating your bid over using manual bidding when it comes to a successful Google Ads campaign?

The appropriate bid can often be a static target that’s challenging to reach. The customer journey has become more complex and therefore bids should be based on general user behavior. If you don’t bid efficiently, you could miss valuable conversions. User intent and likelihood to complete valuable actions for your business don’t vary based on […]