What are the two current keywordless campaign types that marketers can use to drive incremental reach? Select 2 Correct Responses

What two things are types of value-based Smart Bidding strategies?

Maximize conversion value Target impression share Manual CPC Maximize conversion value with target ROAS The correct answer is: Maximize conversion value Maximize conversion value with target ROAS

What is value-based bidding?

It’s a Smart Bidding strategy that relies on machine learning to deliver the highest target impression share possible, by bidding for conversions that drive business objectives. It’s a Smart Bidding strategy that relies on machine learning to deliver the highest conversion value possible by bidding for conversions that drive business objectives. It’s a Smart Bidding […]

You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?

Increasing the trustworthiness of the website. Modifying the ad’s landing page to load faster. Changing the call-to-action message of the ad. Reducing the bid rate on the ad. Download Google Ads Search Certification Exam Answers (PDF)