Your messages should be solely about the buyer and their context. As often as necessary to communicate your value proposition. As often as possible. You need to convey your value and expertise to the buyer. No more than half as much as you reference your buyer and their situation. Download HubSpot Inbound Sales Certification Exam […]
An anonymous website visitor A person who buys a product without speaking with a sales rep A lead who requests a product demonstration A person who has visited your website and identified themselves in some way Download HubSpot Inbound Sales Certification Exam Answers (PDF)
Deliver a presentation explaining how you’re uniquely positioned to help the buyer achieve their goals. Help the buyer connect your company’s broad positioning to their specific goals and challenges. Provide the buyer with case studies and general information about your company. Ask the buyer to buy your product or service. Download HubSpot Inbound Sales Certification […]