- Identifying a challenge they’re experiencing or an opportunity they want to pursue.
- Becoming aware of the ways your solution can help them.
- Evaluating different approaches or methods available to help them with a challenge or opportunity they’ve decided to address.
- Trying to choose a specific solution within a specific solution category.
“How have decisions like this been made in the past?” “Who else needs to be involved in this decision?” “Do you typically discuss things like this with anyone in your family or with another trusted advisor?” “Are you the right person for me to be talking with?” Download HubSpot Inbound Sales Certification Exam Answers (PDF)
Ask the prospect how much they’re planning to invest to achieve their goals. Suggest a price that’s high enough that you can let them negotiate the price down. Offer a discount based on their goals and timeline. Give them a time-bound quote. Download HubSpot Inbound Sales Certification Exam Answers (PDF)
Preferably within minutes of receiving the lead. Preferably within a day or two of receiving the lead. Not too quickly, so you don’t seem overeager. On a weekly cadence, since these leads are unlikely to lose interest in your offering. Download HubSpot Inbound Sales Certification Exam Answers (PDF)