- Identifying a challenge they’re experiencing or an opportunity they want to pursue.
- Becoming aware of the ways your solution can help them.
- Evaluating different approaches or methods available to help them with a challenge or opportunity they’ve decided to address.
- Trying to choose a specific solution within a specific solution category.
You Should Do All Of The Following Activities During The Identify Phase Of Your Inbound Sales Strategy EXCEPT:
Identify active buyers Identify passive buyers Research potential buyers Help a lead identify their goals and challenges Download HubSpot Inbound Sales Certification Exam Answers (PDF)
Verify their buying authority Provide some kind of help or value to them Determine how good of a fit they are for your offering Monitor their content for four to six weeks Download HubSpot Inbound Sales Certification Exam Answers (PDF)
Avoiding automated processes and technology. Making sure your approach is empathetic and personable. Making sure your first meeting with a new prospect happens in-person. Involving as many different people from your company as possible in your relationship with every prospect. Download HubSpot Inbound Sales Certification Exam Answers (PDF)