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HubSpot Inbound Sales Certification

What Is An Active Buyer?

April 15, 2020Knowledge GlassComments Off on What Is An Active Buyer?
  • Someone who has explicitly stated their desire to buy your product
  • Someone who is ready to buy your product
  • Someone who is actively researching a goal or challenge
  • Someone who has bought from you in the past and is looking to buy again

Download HubSpot Inbound Sales Certification Exam Answers (PDF)

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HubSpot Inbound Sales Certification

What Is A Trigger Event?

April 15, 2020Knowledge Glass

An action that triggers an automated email from your marketing automation platform. Anything that indicates that you could provide immediate value to someone. An action that indicates a prospect is ready to move from the identify phase to the connect phase. An event that indicates a sales opportunity is about to expire. Download HubSpot Inbound […]

HubSpot Inbound Sales Certification

How Can You Make Sure The Content You Share Is Relevant To Your Prospects?

April 15, 2020Knowledge Glass

Make a list of the problems you help your customers solve and map your content to those problems –– then share relevant content. Have physical copies of your company’s content on your desk so you can flip through them during phone calls and find what you’re looking for. Share as much content as possible with each prospect […]

HubSpot Inbound Sales Certification

What Is The Difference Between Ideal Customer Profiles And Buyer Personas?

April 15, 2020Knowledge Glass

Ideal customer profiles are for business-to-business sales teams, while buyer personas are for sales teams that sell directly to consumers. Ideal customer profiles broadly describe a target market, while buyer personas define specific sorts of people in that market. Ideal customer profiles describe your existing customers, while buyer personas are based on your leads and prospects. Ideal […]

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When You Identify An Active Buyer, What Stage Of The Buyer’s Journey Will They Most Often Be In?
What Is The Goal Of The Identify Phase Of An Inbound Sales Strategy?

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