Deliver a presentation explaining how you’re uniquely positioned to help the buyer achieve their goals. Help the buyer connect your company’s broad positioning to their specific goals and challenges. Provide the buyer with case studies and general information about your company. Ask the buyer to buy your product or service. Download HubSpot Inbound Sales Certification […]
Someone who has explicitly stated their desire to buy your product Someone who is ready to buy your product Someone who is actively researching a goal or challenge Someone who has bought from you in the past and is looking to buy again Download HubSpot Inbound Sales Certification Exam Answers (PDF)
Understanding: You can make sure you don’t miss details that are important in understanding your buyer’s context. Effective communication: You can have a structure for communicating your prospect’s story back to them, helping them know that you heard them. Advising: You can position your products and services as a solution to your buyer’s challenges. Identifying: […]