“This is a good start, but you need to advise them on the best path to achieving their goals and explain how we can help them get there.” “This is a good way to finish the presentation, but you should start by explaining our offering and how it can solve their problems.” “This is okay, […]
Explore your lead’s goals and challenges. Guide your lead toward the right conclusion, even if that’s not to buy from you. Explore the ways your product or service can help your lead achieve their goals or overcome their challenges. Position yourself as an expert who can help your lead sort through their goals and challenges. […]
Ask the prospect when they need to achieve their goal and work backwards from that date to determine when they need to sign the contract. Ask the prospect when they need to achieve their goal and have them sign the contract on that date. Recommend a deadline based on the length and complexity of your […]