Ideal customer profiles are for business-to-business sales teams, while buyer personas are for sales teams that sell directly to consumers. Ideal customer profiles broadly describe a target market, while buyer personas define specific sorts of people in that market. Ideal customer profiles describe your existing customers, while buyer personas are based on your leads and prospects. Ideal […]
Voicemails should be less than 15 seconds and emails should be less than 200 words. It varies. If you have a lot of relevant information you have to share, your messages will be longer. As long as they need to be to communicate your value proposition. As long as possible. Increasing the amount of information […]