- To identify good-fit leads from within the large pool of available prospects.
- To identify the goals and challenges of specific prospects.
- To identify the ways your product or service can benefit people who match your buyer personas.
- To identify ways to differentiate your offering from your chief competitors’ offerings.
An action that triggers an automated email from your marketing automation platform. Anything that indicates that you could provide immediate value to someone. An action that indicates a prospect is ready to move from the identify phase to the connect phase. An event that indicates a sales opportunity is about to expire. Download HubSpot Inbound […]
After you’ve confirmed the buyer’s budget and authority When the buyer answers one of your calls or emails When the buyer confirms they’re interested in discussing a goal or challenge with you As soon as you begin researching the buyer’s context and needs Download HubSpot Inbound Sales Certification Exam Answers (PDF)
An anonymous website visitor A person who buys a product without speaking with a sales rep A lead who requests a product demonstration A person who has visited your website and identified themselves in some way Download HubSpot Inbound Sales Certification Exam Answers (PDF)