- To identify good-fit leads from within the large pool of available prospects.
- To identify the goals and challenges of specific prospects.
- To identify the ways your product or service can benefit people who match your buyer personas.
- To identify ways to differentiate your offering from your chief competitors’ offerings.
If Your Company Doesn’t Produce Very Much Content, All Of The Following Are Good Alternatives EXCEPT:
Sharing content from other sources Offering free consultations Creating your own content Proceeding with your inbound strategy without using content Download HubSpot Inbound Sales Certification Exam Answers (PDF)
On a scale of one to ten, where one is “I’m not at all interested in working with you,” and ten is, “I want to buy right now,” what number would you say you are? Wow, that’s a high number! Why did you pick that number? That makes sense. Sounds like you have a lot […]
Congratulations — You Just Landed A Job Selling IT Equipment To Large Corporations! You Receive Your First Inbound Lead, And You Call The Person Who Submitted It. You Quickly Realize That This Person Is A Junior Employee With No Buying Authority. What Should You Do?
Respectfully answer their questions, then mark them as “unqualified” in your CRM and don’t spend any more time on them. Treat them the same way you would treat your target persona because there’s a good chance they’re doing research for that person. End the call as quickly as possible because there’s no reason to spend […]