Understanding: You can make sure you don’t miss details that are important in understanding your buyer’s context. Effective communication: You can have a structure for communicating your prospect’s story back to them, helping them know that you heard them. Advising: You can position your products and services as a solution to your buyer’s challenges. Identifying: […]
On a scale of one to ten, where one is “I’m not at all interested in working with you,” and ten is, “I want to buy right now,” what number would you say you are? Wow, that’s a high number! Why did you pick that number? That makes sense. Sounds like you have a lot […]