To help the buyer define their goals and challenges. To help the buyer understand the different ways they might address a goal or challenge. To convince the buyer to buy your product or service. To help the buyer weigh the pros and cons of your solution relative to other options. Download HubSpot Inbound Sales Certification […]
Ideal customer profiles are for business-to-business sales teams, while buyer personas are for sales teams that sell directly to consumers. Ideal customer profiles broadly describe a target market, while buyer personas define specific sorts of people in that market. Ideal customer profiles describe your existing customers, while buyer personas are based on your leads and prospects. Ideal […]
Improve their website’s lead-capture tools Monitor the situation but wait for the company to initiate contact Call the company and offer to help Send a LinkedIn invite to the most likely buyer at the company Download HubSpot Inbound Sales Certification Exam Answers (PDF)