- More relevance
- Less click-fraud
- Greater flexibility
- Longer funnels
- Lower eCTR
Download Google Ads Search Certification Exam Answers (PDF)
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Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)
Industry data Account executives User generated scenarios Company sales figures Account settings Download Google Ads Search Certification Exam Answers (PDF)
You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?
Increasing the trustworthiness of the website. Modifying the ad’s landing page to load faster. Changing the call-to-action message of the ad. Reducing the bid rate on the ad. Download Google Ads Search Certification Exam Answers (PDF)
Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?
To judge the popularity of her website compared to others To understand the network performance of her website To find how close her campaign is from potential ideal results To compare the efficacy of her ad text creative with that of other ads Download Google Ads Search Certification Exam Answers (PDF)