- More relevance
- Less click-fraud
- Greater flexibility
- Longer funnels
- Lower eCTR
Download Google Ads Search Certification Exam Answers (PDF)
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Which is required for an ad to be served to a user?
The keywords must be relevant to the search term. The search terms must be unique to a company. The keywords must be unique to only one campaign. The keywords must be listed in all ad groups for a company. Download Google Ads Search Certification Exam Answers (PDF)
Assets assist in providing users with which two things they want from their search queries? Select 2 Correct Responses
Relevant information Attractive imagery Product and service comparisons Information based on their moment The correct answer is: Relevant information Information based on their moment
Mary has been familiarizing herself with the different ad components of a Search ad. Match the following text ad component descriptions with the components they describe.
Allows advertisers to provide details about their product or service Users often will often notice this first Gives users an idea of where they’ll go if they click the ad Takes users to a specific page of a website The correct answer is: Description (1) Final URL (4) Display URL (3) Headline (2)