Google Ads Search Certification Answers

Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? (Choose two.)

Knowledge GlassComments Off on Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? (Choose two.)
  • More relevance
  • Less click-fraud
  • Greater flexibility
  • Longer funnels
  • Lower eCTR

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?

Knowledge Glass

Maximize clicks Target impression share Target return on ad spend (tROAS) Target cost-per-acquisition (tCPA) Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event? (Choose two.)

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By choosing “leads” as the campaign goal. By creating a new ad group for the sale. By adding coupon alerts to people nearby the store. By targeting specific device operating systems. By setting campaign start/end dates. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Which three signals does broad match use to match Search ads with queries? Select 3 Correct Responses

Sara Taylor

Language Geographic Device Interests Smart Bidding The correct answer is: Language Geographic Smart Bidding