True or false? First-party cookies allow businesses to analyze actions taken on other websites that were visited by a user.

What is one of the reasons brands are moving towards community-led growth?

Customers enjoy the exclusivity of a community The social media industry has become more complex To stay up-to-date with the latest technology To avoid dealing with customer service The correct answer is: The social media industry has become more complex.  

What is one of the potential benefits of using second-party data in advertising?

It can give a new perspective on customers. It allows tracking user behavior across different websites. It provides data without the need for customer involvement. It helps target based on location. The correct answer is: It can give a new perspective on customers.  

Nicole O’Donnell suggests using what type of individuals to act as inspiration in storytelling for brands?

Celebrities Influencers Role models or community members Company founders The correct answer is: Role models or community members.