HubSpot Social Media Marketing Certification II Answers

What is one of the reasons brands are moving towards community-led growth?

Sara TaylorComments Off on What is one of the reasons brands are moving towards community-led growth?
  • Customers enjoy the exclusivity of a community
  • The social media industry has become more complex
  • To stay up-to-date with the latest technology
  • To avoid dealing with customer service

The correct answer is:

  • The social media industry has become more complex.

 

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HubSpot Social Media Marketing Certification II Answers

Which of the following was identified as a significant change in the social media landscape?

Sara Taylor

The shift towards long-form content The rise of Facebook and Instagram The lack of social and political consciousness The decline of the attention span The correct answer is: The decline of the attention span.  
HubSpot Social Media Marketing Certification II Answers

When creating videos for social media, how should you hold your phone when recording?

Sara Taylor

Horizontally Vertically At a 45-degree angle It doesn’t matter The correct answer is: Vertically.  
HubSpot Social Media Marketing Certification II Answers

You’re in a meeting with your marketing team discussing the performance of your company’s social media community. A new team member suggests tracking the company’s profit margin as a key performance indicator (KPI) for the social media community. How do you respond?

Sara Taylor

Agree, detailing a plan to correlate profit margins directly with social media activities. Explain that while company profit margin is important, it’s not a direct KPI for a social media community. Instead, focus should be on indicators like number of members, engagement metrics, and referral traffic. Suggest that a one-track approach is best, proposing that […]