- Interest-driven and influencer-driven
- Product-focused and service-focused
- Shared-interest and information
- Public and private
The correct answer is:
- Public and private.
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You’re part of a team at your company that’s responsible for setting up an online community. While creating the strategy, one of your colleagues argues that considering an exit plan is unnecessary and a waste of time. How do you respond?
Agree with them, focusing energy on building the community instead. Suggest that an exit plan isn’t necessary if the community remains small and easily manageable. Argue that an exit plan is a critical part of the strategy, as it helps prepare for potential changes in the future, including dissolution of the community if necessary. Suggest […]
What purpose does a call-to-action serve in a short-form video?
It encourages viewers to interact in some way. It provides a break in the content. It signals the end of the video. It provides a summary of the video’s content. The correct answer is: It encourages viewers to interact in some way.
Nicole O’Donnell suggests using what type of individuals to act as inspiration in storytelling for brands?
Celebrities Influencers Role models or community members Company founders The correct answer is: Role models or community members.