Nicole O’Donnell suggests using what type of individuals to act as inspiration in storytelling for brands?

Which type of marketing is characterized by targeting ads based on current events that customers may be interested in?

Audience targeting Geotargeting Contextual advertising Real-time marketing The correct answer is: Real-time marketing.  

You’re in a meeting with your marketing team discussing the performance of your company’s social media community. A new team member suggests tracking the company’s profit margin as a key performance indicator (KPI) for the social media community. How do you respond?

Agree, detailing a plan to correlate profit margins directly with social media activities. Explain that while company profit margin is important, it’s not a direct KPI for a social media community. Instead, focus should be on indicators like number of members, engagement metrics, and referral traffic. Suggest that a one-track approach is best, proposing that […]

Which of the following statements best describes the benefits of short-form videos?

They’re less popular among consumers. They’re less expensive to produce. They’re more time-consuming to produce. They aren’t suitable for showcasing a brand’s personality. The correct answer is: They’re more time-consuming to produce.