Fill in the blank: In short-form video, editing styles should vary depending on the _________.

What is the purpose of using the underdog archetype in a social media storytelling campaign?

To showcase the transformative power of a product or service To establish the company as an expert in its field To highlight the company’s financial success To provide an overview of the company’s history The correct answer is: To showcase the transformative power of a product or service.  

The SPACES model helps businesses determine the value of a community. What does the ‘A’ in SPACES stand for?

Advocacy Acquisition Analysis Affiliation The correct answer is: Acquisition.  

True or false? An engaging story that connects with your audience is more important than having high-quality lighting and expensive equipment.

True False The correct answer is: True