HubSpot Social Media Marketing Certification II Answers

You’re in a meeting with your marketing team discussing the performance of your company’s social media community. A new team member suggests tracking the company’s profit margin as a key performance indicator (KPI) for the social media community. How do you respond?

Sara TaylorComments Off on You’re in a meeting with your marketing team discussing the performance of your company’s social media community. A new team member suggests tracking the company’s profit margin as a key performance indicator (KPI) for the social media community. How do you respond?
  • Agree, detailing a plan to correlate profit margins directly with social media activities.
  • Explain that while company profit margin is important, it’s not a direct KPI for a social media community. Instead, focus should be on indicators like number of members, engagement metrics, and referral traffic.
  • Suggest that a one-track approach is best, proposing that only engagement metrics should serve as the primary KPI.
  • Advocate for the complete disregard of KPIs, as social media communities can’t be quantitatively evaluated.

The correct answer is:

  • Explain that while company profit margin is important, it’s not a direct KPI for a social media community. Instead, focus should be on indicators like number of members, engagement metrics, and referral traffic.

 

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