HubSpot Social Media Marketing Certification II Answers

What is NOT considered a best practice while creating short-form videos?

Sara TaylorComments Off on What is NOT considered a best practice while creating short-form videos?
  • Incorporating quizzes or interactive elements
  • Using a mixture of visual aids and face-to-camera interaction
  • Including viewer comments in the video
  • Using a single, static shot for the entire video

The correct answer is:

  • Using a single, static shot for the entire video.

 

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HubSpot Social Media Marketing Certification II Answers

You are advising a team of video content creators who are targeting a Gen Z audience. One of the creators mentions incorporating a technique they heard about called the ‘millennial pause’ into their editing style. How do you respond?

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Advise them that it’s a brief pause considered “uncool” by Gen Z, and hence might not be the best approach for their target audience. Explain that the “millennial pause” is a technique where creators purposefully create content that caters specifically to millennial interests, which might not resonate with a Gen Z audience. Note that although […]
HubSpot Social Media Marketing Certification II Answers

You’re collaborating with a video editing team on a social media campaign targeting a diverse, international audience. A team member suggests that text overlays or captions aren’t needed since the video’s audio is clear. How do you respond?

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Recommend the inclusion of background music instead of text overlays or captions, as it can set the mood and keep viewers engaged regardless of the clarity of the audio. Suggest they focus on enhancing the video’s visual elements, instead, arguing that if the visuals are compelling, viewers won’t need text overlays or captions. Agree with […]
HubSpot Social Media Marketing Certification II Answers

Select all that apply. Under what condition(s) might a company consider outsourcing their social media tasks?

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The team members are handling multiple social marketing tasks and are consistently missing deadlines. When the company wants to maintain total control over their social media strategies. The current social media strategy isn’t generating any ROI. The company’s social media accounts have recently gained a large following and engagement. The correct answer is: The team […]